The Lemonade 2021 Innovation Showcase needed a strong, bold, and fun visual story. The central theme to the design uses lemons and lemonade as a symbol of creativity and innovation, to match the concept of “where there are lemons, there is lemonade to be made”. The colour palette is vibrant, fun, and inviting. The design is meant to blend a lighthearted energy with futuristic elements, such as the use of gradients and diagonal lines.