SITUATION:

The 2022 Collision Conference was returning to Toronto in person since the pandemic, and MaRS was interested to run a marketing activation that promoted Canadian innovation and innovators.

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SOLUTION:

Portraits of Innovation is a celebration of Toronto’s diverse innovation community, profiling founders, industry leaders, and community partners who are changing the status quo and demonstrating the strength of Canadian entrepreneurship.

The project showcased 13 leaders from the technology and innovation community, profiling them through photography with 3 commissioned photographers, video and short written pieces.

My role as creative director and producer was to conceptualize, coordinate, and produce the overall campaign. The campaign was executed as both digital content, and as a photography exhibit that was showcased at the Pearson International Airport, and the Billy Bishop Airport, along with being featured at the MaRS booth at Collision.