The Recovery Cohort at the Creative Innovation Studio was an incubator/accelerator program designed to help creatives, entrepreneurs, designers, and technologists in this new normal during COVID-19. The central theme to the logo is “road to recovery”. The different components in the underline represent the path and different steps that startups have to take in order to recover from the pandemic. The various blocks are derivative of the core values of The Studio, being innovation, creativity, experimentation, and diversity.