Ki Made Lab is a contemporary convertible clothing company from Canada that launched in 2017 through their Kickstarter campaign for the MOD (Modular Open Design) tracksuits. These products were tracksuits that featured interchangeable components that allowed for seamless transformation of pants to shorts, and tank-tops to longsleeves.
This campaign featured a full digital campaign, from the main Kickstarter video, social content, to campaign imagery for the Kickstarter page.
Videographer / Photography: CG Shen
Art Direction / Stylist: Kelvin Li
